Chamber How To: Is TikTok for Businesses?

Wednesday, March 23, 2022

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Expected to reach 1.5 billion users by the end of 2022, TikTok has taken the social media community by storm since its start in 2017. TikTok has been widely successful throughout the last three years even being in the top three in overall charts of app downloads for the last month. Even with the wide success of the app itself, is it time for businesses to start investing time and money into marketing on TikTok?

Marketers are drawn to TikTok as it creates several social media trends for creative skills and collaboration amongst young audiences. Its fast-paced nature keeps users engaged for longer periods compared to other social media apps. TikTok users spend an average of 52 minutes per day on the app and around 90 percent of all TikTok users access the app daily. TikTok users are also extremely active on the app compared to other apps. A study observing the behavior of TikTok users in the span of one month shows that 68 percent of TikTok users watch someone else’s video and 55 percent upload their videos (Globalwebindex, 2019).

But is TikTok the right app for marketing your businesses? Overall depending on your time and resources, yes. With any social media platform, TikTok has its struggles for businesses but the fact of the matter is you are potentially spreading your content to viewers that have never been associated with you before. Through the Chamber's journey on TikTok, we have taken note of some tips and tricks to make your business's journey a little smoother.

Just like Instagram or Facebook, TikTok allows you to choose between different profile settings when setting up your account, creative, or business. The problem with this setting is that the business option is limited in the number of sounds they can use, filters and effects. This decreases the odds of business accounts hoping on current trends and ranking in viral videos. Our suggestion is to set up your account as a creative one to help get more acclimated to what the app is all about.

If you are looking to become viral on TikTok the concept that 'it takes only video' that so many marketers on the app like to push is mostly false. One of your videos could indeed go viral but in most cases, it takes many videos for your account to appear relevant in the algorithm. Many marketing advisers on TikTok are suggesting 7-12 daily videos to help increase followers and viewers. If you have the time to establish this habit for your business it does help gain attention to your videos. However, if you don't, take your growth on TikTok with grace. The whole point of the app is to find your place in it and have fun spreading the message of your business. Put time into your creative process but find other places you could post the created content to, like Facebook and Instagram stories or reels to help get your new social media platform off the ground.

Category: Chamber How To, Marketing, Tips, Marketing Tips, Chamber Chatter Newsletter