#TheGoodStuff: Unique Value Statement for Chickasha
In the coming months, we will be contacting businesses from outside of Oklahoma and recruiting them to expand or relocate to Chickasha Oklahoma. My question to you is “Why”? If you were in Southern California for example, what would make you want to move your business here? How would you describe our Community to someone that’s never been here?
So what is a unique value statement? It a short statement that answers the question: “What makes Chickasha different from other places?” If someone from another state likes the idea of moving to this part of the country, why should they consider our town over hundreds of other towns of similar size? I have used the marketing slogan “Eat, Shop & Play in Chickasha.” It’s kind of catchy and it rhymes and all, but does it really set us apart from other places?
So how would you describe your town to someone from out of state? What makes Chickasha unique? What do you think someone from a larger metro out of state would notice about our Community. What would stand out? I’m really interested to hear your thoughts. I have some ideas but can’t wait to hear what you all think…
We have been recognized as an “All American City,” we have been known as the Horse Trailer Capitol of the World. Recently we had tons of news stories about being home to the World’s largest leg lamp. But we need an “elevator speech.” Something short that describes our town and why someone would move their business and family here. I have some ideas, but I really want to hear yours. Please leave your thoughts in the comments when you read this online or on social media. What do you have to say about Chickasha Oklahoma, one thing I know for sure is that it is the home of #TheGoodStuff.








